The Fear Project
Who among us has not been paralyzed by fear? In his new book, THE FEAR PROJECT: What Our Most Primal Emotion Taught Me About Survival, Success, Surfing…and Love (January 8, 2013; ISBN —; Hardcover; $24.99), award-winning journalist and surfer Jaimal Yogis sets out to better understand fear – why does it so often dominate our lives, what makes it tick, and is there even a way to use it to our advantage? In the process, he plunges his readers into great white shark-infested waters and brings them along to surf a deadly 40+ foot waves in the dead of winter. He takes his readers to some of the leading neuroscience labs and gives them access to conversations with some of the world’s best extreme athletes and psychologists. In this entertaining, often laugh-out-loud narrative, Yogis also treats himself like a guinea pig for all of his research, pushing his own fears repeatedly to the limits—in his sport, in his life, and in love. Ultimately, Yogis shares with his readers the best strategies to emerge triumphant from even the most paralyzing of fears.
“Yogis relates scientific research as naturally as a conversation with a friend.” Kirkus Reviews
“A scientific inquiry into the depths of dread and one man’s struggle to understand and overcome…a kicking, great read.” Forbes.com
“Unflinchingly honest and definitely big-balled. If Jaimal Yogis’ deep dive into fear doesn’t make you want to go out and push your limits—well, you’re probably already dead.” Steven Kotler, author of West of Jesus and The Rise of Superman
“Takes us on a wild ride into the heart of our deepest primordial fears and onto the shores of light.” Stuart Coleman, author of Eddie Would Go and Fierce Heart
“Effortlessly weaving together science and everyday life, this book gives you insight into your own fears such that you can face them head-on and perform at your best.” Sian Beilock, University of Chicago psychology professor and author of Choke
“Jaimal Yogis weaves together neuroscience, dramatic true stories, and practical wisdom in a fascinating, important book that moves with the page-turning verve of a thriller.” – Rick Hanson, author of The Buddha’s Brain
“Nothing holds us back more in life than fear. Jaimal Yogis explores this primal emotion in depth from an evolutionary, neuropsychological, and philosophical perspective, all wrapped up in a highly engaging personal narrative. – MeiMei Fox, co-author of Fortytude and Bend, Not Break
“An enchanting autobiographical journey. Yogis deftly explores our current scientific, religious and philosophical views on our most fundamental emotion, and the reward is as significant as it is palpable. I absolutely loved this book and will share it with everyone—in particular, high performance athletes.” — Michael Lardon MD, author of Finding Your Zone
“Weaves together neuroscience, dramatic true stories, and practical wisdom in a fascinating, important book that moves with the page-turning verve of a thriller.” Rick Hanson, author of The Buddha’s Brain
“This book would be worth the price of admission for the Maverick’s chapter alone–the first and, as far as I know, only literary first-person account of riding one of the greatest big-wave breaks on earth, for which Yogis has both the surfing ability and the writing chops, making a unique contribution to surf literature. But Yogis is a also man on an authentic mission–to face down his deepest fears and–as in all of his writing–to interrogate the deepest sources of meaning in every aspect of human life. From his hapless Alcatraz swim at the book’s beginning to his success at Maverick’s to that biggest challenge of all–fatherhood–Yogis writes with confidence, clarity, and brio. This is a heartfelt, hard-won, and utterly worthwhile book.” – Daniel Duane, author of Caught Inside, Looking for Mo, and How to Cook Like a Man.
For more information, go to www.fearproject.net