Articles

Jaimal Yogis is the recipient of numerous journalism and writing awards and has been published in ESPN The Magazine, Afar, The Washington Post, The Chicago Tribune, The Surfers Journal, San Francisco Magazine, Surfer Magazine, Gizmodo.com, and many others. More articles will be posted soon.

What Happened to Black San Francisco
Once home to the famous Fillmore and a thriving black middle class, San Francisco has suffered the steepest drop in African American population of any major U.S. city-and no longer has enough black residents to fill the seats in Monster Park. As their progeny disperses, the matriarchs and patriarchs of prominent families fight on in a traumatized Bayview, the last black community in what’s supposed to be one of the greatest cities on earth. Read on.

I think, therefore I choke
IT WAS A CHIP SHOT. With just 15 seconds left in the AFC championship game against the Patriots in January, the Ravens’ Billy Cundiff faced a 32-yarder to send the game into overtime. Like all NFL kickers, Cundiff uses the scoreboard to keep track of downs and where he should be in his prekick routine. As the Ravens stalled at the Pats’ 14-yard line, the Gillette Stadium scoreboard showed third down. Problem was, it was wrong, the Ravens say. Unprepared and probably a bit confused, Cundiff was rushed onto the field by screaming coaches. He hadn’t missed a fourth-quarter kick all season. But he got a mediocre snap; the laces weren’t quite out. His kick came low off of his foot and hooked left. With his teammates looking on in horror and disbelief, Cundiff had just choked — badly. Read on…

Seeing the Forest for the Trees For 150 years, California redwoods were plundered, martyred, horse-traded, and legislated to the point of near destruction. But now, implausibly, an epic convergence of whistle-blowers, tree huggers, loggers, and a family of billionaire merchants is rewriting the story of some of the world’s oldest living beings. Read on…

Meat is Murder. Terrorism is Fun.
This winter, the baddest vegetarians on earth bombed the biggest cattle ranch in the state. An inquiry into a combustible culture where protest meets terrorism. Read on.


The Winningest Coach

In what he claims may truly be his final season, Warriors savior Don Nelson is again rallying his ragtag lineup and underdog mentality to try to steal his first NBA championship. Well, screw the title. Or win it. It doesn’t really matter. As contributing writer Jaimal Yogis discovered while trailing Nelson this spring, the coach’s unpredictable ways, not his wins, are what fans pay $10,000 per season ticket to savor.
Read on…


The Moth Flap That Gave Organics Wings

“Every challenge has a great upside,” Helge Hellberg, the cherubic executive director of Marin Organic, an association of Marin County’s 40-plus organic farms, told me a couple of months ago at a coffee shop in Mill Valley. That was before the state issued its surprising ruling against the wide-scale spraying of the pesticide Checkmate LBAM-F, in an effort to contain the light brown apple moth (LBAM).
Read on…

Surfing Bangladesh Recently I traveled to Bangladesh for AFAR Magazine to meet the country’s first surfers. Read on…

From the guys who brought you “Got Milk?”
The killer TV spot is dead. In its place are killer YouTube videos you watch on your cell, Bluetooth billboards that flash you private messages, and online fantasy worlds you wander in for hours. How a Bay Area creative explosion is altering the art of selling and the entire ad-agency game. Read on…

Are We Backing the Right Fix for Global Warming
UC Berkeley’s leaders tout their stunningly ambitious and controversial deal with BP and top biotech titans as the Manhattan Project of climate change. Contributing writer Jaimal Yogis examines the Bay Area’s high-stakes embrace of biofuel technology, and asks: Are we backing the right fix for global warming? Read on…


Obama Takes Texas — Sort of

It starts at the San Francisco International Airport, where I overhear two locals talking about which precincts need to be covered. “South Texas is Hillary country,” one man says, “so they’ll definitely be needing us down there.” On the plane, the woman next to me, from Marin, is reading The Audacity of Hope. She and a friend are traveling “to campaign for Obama!” she exclaims, as if she’s on her way to a Rolling Stones concert. From across the aisle, yet another San Fran­ciscan pipes in. “He’s speaking at the Verizon Wireless Amphitheater tonight. A group of us from the Bay Area are going.” Read on…

Band (Not) On The Run
Nine Pound Shadow is a homegrown family band whose friends and fans (including the author) insist is the best thing since the Beatles. But they also wonder: Is the band just too quintessentially Berkeley for its own good? Band (Not) On The Run

Tunnel Vision
“It would be nice not to end up in jail,” Siveya says calmly as we scan online city maps, trying to decide where our first venture into the San Francisco underground might be. “Or worse.” Read on…

Riding a Surfboard Made by an Apple Designer
Let me be honest, I don’t want surfboards to be designed on computers, sent to factories in Thailand and shipped back to us en masse without the shaper ever touching the material. I’m not a purist – really I’m not. And as someone who doesn’t make surfboards, and will never try, I have no right to expound righteously on this subject. But still, a big part of me – I think the part that wishes we all grew a different rare vegetable on our windowsills and bartered with each other from our front porches at meal time – wants surfboard shapers to be people who still draw their visions in the sand and give boards away from banana leaf huts.. Read on…

Killing the Death Penalty
During an unprecedented flurry of closely watched executions and celebrity-driven protest this winter at San Quentin, emboldened activists predicted that California could soon abolish the death penalty. Reporting from inside the media circus, Jaimal Yogis discovers that their prophecy isn’t as far-fetched as it sounds. Read on…

Paradise Lost and Found
Surfing has gotten so hot, it’s being drowned in a celebrity vibe and seas of money. But out at Ocean Beach, Jaimal Yogis discovers, a fearless group of surfers is riding those beautiful, mean swells the way the city’s surf pioneers used to–as an art form, a way of life, and the purest kind of fun. Read on…

Pirates of Richardson Bay
What happens when Marin’s infamous band of dockside squatters is forced to go legit. Read on…

The New Fitness Gone are the days when getting fit meant a humdrum relationship between you, your treadmill, and your headphones. Read on.

Pack Animals
The air is thick with diesel. Bearded men in leather jackets and women with spiked hair sip coffee and discuss the years of their vintage Lambrettas, Piaggios and Vespas as if they were fine wines. Some of them have club jackets emblazoned with shields: The Secret Society Scooter Club, The Royal Bastards, The San Francisco Scooter Girls. Read on

Salads From Concrete
Mark Major – aka “Markos” – is bounding between rows of lettuce and kale in a little Castro hat with an embroidered whale on it. His brown shirt has a silkscreen of a pitchfork and shovel with the simple phrase, “Like that,” written underneath. Read on

Swell Adventure
As a serial renter with an addiction to travel and a talent for avoiding “real jobs‚” I always return home to a weird front door in San Francisco. I’ve had front doors that unzip, front doors that opened with a garage remote, and, in really desperate moments, front doors that were the back doors of my van. Read on…


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